Marketing ·May 06, 2026

Understanding Amazon's A+ Content for Indie Authors

If you're in the chronically online portion of the indie author community, you've probably seen everyone and their mom talking about A+ content recently. Particularly on threads. But maybe you've got no idea what that even is.

Not to fear! I (and my obnoxious resource notes and blog posts) am here!

(as always: disclaimer here that what works for me may not work for you. this is self-publishing, not Jessica-is-a-dictator-publishing)

What is A+ Content?

A+ Content is a free feature inside Amazon's KDP dashboard that lets you add a more visual section to your book's product page. It lives below the description but above the reviews. Instead of just your text blurb, you can add images, comparison tables, formatted text blocks, and more.

It's another way to hook your potential readers and show them what's waiting for them inside your book.

Is it mandatory? No. Does it help? Maybe. Do you have anything to lose by taking a few minutes to make something? Not even a little bit.

Where does it show up?

Your A+ Content appears on your book's Amazon detail page, on both desktop and mobile. It sits below the product description in a section labeled "From the Publisher." It's visible to anyone browsing your page, and since it's visual, it catches the eye in a way a wall of text simply doesn't.

What can you actually put in there?

Amazon gives you a set of drag-and-drop modules to build with. There's a ton to choose from, so feel free to get creative! The most commonly used ones for authors that I've seen include:

Image + text - Great for mood boards or character aesthetics alongside your blurb (you don't have to add text when you upload, you can do it in the design!)
Header + text - Add a branded header image and a styled author bio or tagline
Comparison chart - Perfect for showcasing your series — list tropes, heat level, etc.
Quote module - Pull a swoony line or a glowing reader review front and center
Series banner - Showcase all books in your series with covers and link

And of course, some examples:

I never leave you all without examples, come on now.

Image + text or Header + text (only difference between these two modules is the image height)

You'll notice these examples all use 3 banners. You can use more if you'd like, just note that they may not all show up on the screen at one time and your reader may need to scroll.

Comparison Chart module

Wait, wait... But how?

Now, you're asking me, okay but how do I make it? I know, I'm psychic. I got you.

The most common (and easiest) module is the image + text overlay, but you just... don't use text overlay. You can make it in Canva, and the best sizing to get it not blurry is 970 pixels x 300 pixels. For square modules, use 300 x 300, and for larger banners like headers, you can go up to 1464 x 600.

If you want to get fancy and make a seamless 3 banner thingie like in the examples above, make your size on canva 970x900 and the run it through a photo splitting tool (there's one in Canva if you have CanvaPro).

Or even better - don't want to even try? Here's a few templates and providers that you can check out!

A few things to watch out for

Amazon has content guidelines you'll need to follow, namely: no price mentions, no competitor comparisons, no calls to action like "buy now." They also review A+ Content before it goes live, which usually takes a few days. Plan ahead if you're launching a new release.

Unfortunately, you will have to add the same A+ content to each marketplace you want it to show up in. This will take some time, but you can use the exact same stuff for each marketplace.

Also: update it. If you get a glowing new review, swap in that quote. If you add a book to the series, refresh the series grid.

Will you be updating or adding your A+ content??