Updated: Jan 25
Using social media as an author is a bit different than using it on a personal level. For authors, it’s a powerful marketing tool that needs to be utilized correctly in order to be effective.
A bad social media presence may not harm your reach and sales, but a good social media presence will definitely help it!
In this post, we’re building on what we discussed last week in our Author Branding post and turning to how to build your social media presence and use it to your advantage!
Social Media Platforms to Explore
There’s a lot of options out there for social media platforms, and it can be overwhelming. Let’s go through the best ones to use as an author. I’ll tell you a bit about how they work, and how they can boost your sales and brand awareness.