Author Resources: Naming Your Business & Legal Entities

If the idea behind this post is overwhelming to you, please absolutely feel free to come back to it later once you're ready. But I've seen a lot of conversations about it lately, and wanted to jump in and explain a few things!

First things first, you're a business once you're an author. You're trying to sell things to a consumer.

And that means two things:

Picking out a business name
Deciding on a legal entity type

Business Names

When I say picking out a business means, I'm talking about two "names" that you'll need to make decisions on. The first one is your author name. And the second one is your publishing imprint name.

I can see your eyes widening, but just breathe. I promise it's not as bad as it sounds.